Music and Colors free essay sample

I have a picture of a young lady with pig tails sitting on the lounge chair tuning in to her younger sibling play the Twinkle varieties. That young lady was me. I would take out my bend up pastels and start to shading each note, periodically singing the pitch. Anything identified with the D string as a rule compared with a shade of blue, the G with purple, the A with green, and the E with red. I despite everything affection to take a gander at a bit of music and see all the hues whirl around in my brain. The sound they make is lovely and clear. It seems as though the cadence is the breeze blowing the hues more slender or thicker to obscure or help them and combine them. I frequently consider notes stars; they ignite with their shading. When tuning in to a companion play a piece once, I tragically asked her to make a note a dark red with the surface of a block. We will compose a custom exposition test on Music and Colors or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page My companion gave me a befuddled gaze, so I endeavored to clarify. A red block note is harsher, marginally spotted with a profound vibratoed tone, at the same time staying melodic and unadulterated on the E string. While my clarification appeared to be completely sensible to me at that point, I have since discovered that not all artists â€Å"see† music the manner in which I do. I have attempted to communicate what I mean through words in a considerably more viable manner, despite the fact that I am pleased when somebody comprehends what I mean using shading. After ten years, that young lady who once delighted in shading her notes so as to cause her educator to comprehend what she saw despite everything envisions these hues streaming at whatever point she experiences music. This encourages me identify with the music, retain it rapidly, play expressively, and gain the most from the collection. Everybody must have their own learning apparatuses. Recognizing the tones of music with hues simply happens to be mine.

Religion and Food Essay Example | Topics and Well Written Essays - 250 words

Religion and Food - Essay Example 382). Genuine models are New York Jews who devour Chinese food, however as per Judaism, â€Å"Chinese food is un-legitimate, and in this manner, non-Jewish† (Tuchman and Levine, p. 385). Along these lines, one social convention persecutes another. Another way, when some social customs truly make a so strong association, that one is unfathomable from another. Such sort of association has African Americans and European Americans inside American country. As indicated by Doris Witt, a past filled with these connections can be concentrated inside food. â€Å"Food is basically focal issue for African Americans†, and Africans were continually connected with food (particularly, ladies) in light of a racial inquiry (Witt, p. 8). Another verifiable thing is an advanced around the world, not just unconventional for America. It’s a general desacralization of food. Utilization of various cooking styles appears to be alright precisely in light of this propensity: when eating we not, at this point partner food with something profound. Vocalist depicts Krishna’s eating custom and especially, prasadam when food is right off the bat proposed to a godhood and afterward eaten with gift (p. 197). Notwithstanding, the most visual model is desacralization of food in Christian convention. For instance, these days relatively few of us keep up fasting and devouring, yet it’s â€Å"at the very heart of Christian tradition† (Bynum, p. 2). Would it be able to be, that while losing every individual social personality among wide range of others we rather structure something worldwide and normal? While having same issues and qualities, will there be all the more understanding? Would food be able to accommodate the world? Artist, A. E. â€Å"Conversion Through Foodways Enculturation: The Meaning of Eating in an American Hindu Sect† in Brown, L. K. also, Mussell, K. (Eds.) Ethnic and Regional Foodways in the United Stated: The Performance of Group Identity. Univ. of Tennessee Press,

Transactional Leadership Basics

Transactional Leadership Basics Theories Personality Psychology Print How a Transactional Leadership Style Works By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on October 06, 2019 Paul Bradbury / Getty Images More in Theories Personality Psychology Myers-Briggs Type Indicator Behavioral Psychology Cognitive Psychology Developmental Psychology Social Psychology Biological Psychology Psychosocial Psychology Transactional leadership, also known as managerial leadership, focuses on the role of supervision, organization, and group performance. Leaders who implement this style focus on specific tasks and use rewards and punishments to motivate followers. This theory of leadership was first described in by sociologist Max Weber and further explored by Bernard M. Bass in the early 1980s. Take a closer look at how the transactional style works as well as some of the potential benefits and downsides of this style. Basic Assumptions of Transactional Leadership People perform their best when the chain of command is definite and clear.Rewards and punishments motivate workers.Obeying the instructions and commands of the leader is the primary goal of the followers.Subordinates need to be carefully monitored to ensure that expectations are met. This theory takes a behavioral approach to leadership by basing it on a system of rewards and punishments. Transactional leadership is often used in business; when employees are successful, they are rewarded; when they fail, they are reprimanded or punished. Athletic teams also rely heavily on transactional leadership. Players are expected to conform to the team’s rules and expectations and are rewarded or punished based on their performance. Winning a game might mean accolades and bonuses while losing might lead to rejection and verbal castigation. Players often become highly motivated to do well, even if it means suffering pain and injury. Unlike transformational leaders who tend to be forward-looking, transactional leaders are interested in merely maintaining the status quo. Transformational leaders try to sell their ideas and vision to followers. Transactional leaders, on the other hand, tell group members what to do and when to do it. How Transactional Leadership Works In transactional leadership, rewards and punishments are contingent upon the performance of the followers. The leader views the relationship between managers and subordinates as an exchange â€" you give me something for something in return. When subordinates perform well, they receive a reward. When they perform poorly, they will be punished in some way. Rules, procedures, and standards are essential in transactional leadership. Transactional leaders monitor followers carefully to enforce rules, reward success, and punish failure. They do not, however, act as catalysts for growth and change within an organization. Instead, they are focused on maintaining this as they are and enforcing current rules and expectations. These leaders do tend to be good at setting expectations and standards that maximize the efficiency and productivity of an organization. They tend to give constructive feedback regarding follower performance that allows group members to improve their output to obtain better feedback and reinforcement. When Is Transactional Leadership the Most Effective? Followers are not encouraged to be creative or to find new solutions to problems. Research has found that transactional leadership tends to be most effective in situations where problems are simple and clearly defined. It can also work well in crisis situations where the focus needs to be on accomplishing certain tasks. By assigning clearly defined duties to particular individuals, leaders can ensure that those things get done. In times of crisis, transactional leaders can help maintain the status quo and “keep the ship afloat,” so to speak. Transactional leaders focus on the maintenance of the structure of the group. They are tasked with letting group members know exactly what is expected, articulating the rewards of performing tasks well, explaining the consequences of failure, and offering feedback designed to keep workers on task. While transactional leadership can be useful in some situations, it is considered insufficient in many cases and may prevent both leaders and followers from achieving their full potential. Prominent Leaderships Styles and Frameworks

Siddharthas Spitiual And Intellectual Growth Essay

Siddharthas Spiritual And Intellectual Growth In Siddhartha by Herman Hesse, a young Brahmin in the wealthier part of India, approximately three thousand years ago, decides to set a goal onto his life. He decides to journey along the path of enlightenment and reach Nirvana, a state of total bliss. His dear friend, Govinda, accompanies him on this journey. Siddhartha sets out to seek the path to enlightenment, but it is long and difficult. Along the way, he grows spiritually and intellectually from a young seeking Brahmin, to an old, wise, and content ferryman with the knowledge of†¦show more content†¦After three years, Siddhartha realizes that he is not progressing toward his goal. He had learned all the Samanas could teach, and he lost himself a thousand times and for days on end he dwelt in non-being. But although the paths took him away from Self, in the end they always led back to it (15-16). Siddhartha discovers this was not the path he sought; escaping from ones Self did not bring one to salvation. His wisdom gre w when he accepted there was another path and this short escape from Self is experienced by others in a quite different way such as people who drink numbing their senses like he did with the Samanas. He sees that in truth, there is no learning and that his questioning and thirst for knowledge could not be satisfied by teaching. Seeking another path, Siddhartha hears of a Buddha named Gotama, and with Govinda, who also chooses to leave, ventures to see him. After a short journey, Siddhartha and Govinda arrive at the resting place of the Buddha and meet many others who had also come to hear him preach. After one of the Buddhas speeches, Govinda chooses to diverge from Siddharthas path and follow the path of the Buddha with many other followers and is shocked when Siddhartha refuses to. Before leaving, Siddhartha meets and talks with the Buddha face-to-face seeking console. Siddhartha says to the Buddha, You

Louis Armstrong The Era Of Jazz - 1449 Words

Louis Armstrong once said â€Å"If you ask what jazz is, you’ll never know.† Armstrong was conveying the message that jazz is whatever the performer makes of it, for there are no rules or restrictions on what the performer can do. Louis Armstrong was a famous jazz trumpeter from New Orleans who influenced the era of jazz tremendously throughout the years with his unique style, which included bringing in improvisation to pieces. The quote stated earlier can be applied to life, showing that in order to influence others or make a change, they have to experience it and make the experience their own. For instance, if somebody wants to be a teacher, it would be better for them to experience teaching first hand rather than just learning the effective teaching methods. â€Å"Satchmo†, one of Armstrong’s nicknames, had a loose idea of what jazz was, he made it his own and everybody loved the approach that he took. Louis Armstrong was an important figure in 1920â⠂¬â„¢s American History as he tremendously influenced the jazz era by forming it into what it is today. The influential trumpeter was born on August 4th, 1901 but, he believed that his birthday was on July 4th, 1900. He lived in a poverty stricken section of New Orleans, Louisiana that was so violent it was called â€Å"The Battlefield.† â€Å"The heros of his neighborhood were pimps and gamblers. ‘I was brought up around them people,’ he said. ‘They lived happily and they didn’t have a whole lot of money†¦Ã¢â‚¬â„¢Ã¢â‚¬  (Ward 40). This quote above showsShow MoreRelatedLouis â€Å"Satchmo† Armstrong was born on August 4, 1901. Like most jazz musicians from his era, he1100 Words   |  5 PagesLouis â€Å"Satchmo† Armstrong was born on August 4, 1901. Like most jazz musicians from his era, he had his roots in New Orleans, Louisiana. Armstrong is widely regarded as one of the greatest jazz musicians of all time. He was born to 16 year old Mayann Albert and her boyfriend Willie Armstrong. Soon after his birth, Willie left Mayann only to return a few years later, have another child, Beatrice, before leaving once again. When his father left the first time, Louis was placed into the care of hisRead MoreLouis Armstrong And Duke Ellington804 Words   |  4 Pagesyears the music genre Jazz has changed dramatically. With all the changes that has happened some aspects of the genre remained or endured little change. One trait in jazz that remained throughout all the success of the genre is certain composers. The instruments had a slight change through the years but it still continue to be tight throughout. Throughout jazz there is a couple of ledges that had their hands in the success of the jazz genre as a whole. Louis Armstrong and Duke Ellington areRead MoreMusic is an art that has been in this world for tens of thousands of years and has proven its900 Words   |  4 PagesAlthough the jazz era ended almost a century ago, this time influenced by Louis Armstrong was a huge cultural shift that still remains in our society in which African-Americans are a vast part of our music industry amongst pop, rap, reggae, and more. Jazz was a unique form of music, there had never been anything like it before. It was rebellious, rhythmic, and it broke the rules- musical and social. It started a musical revolution, â€Å"With its offbeat rhythms and strange melodies, jazz was blamed forRead MoreJazz Music : Louis Armstrong1363 Words   |  6 PagesJazz became a genre of music that emerged from the influence of ragtime, blues, and brass bands. Though jazz owes its many developments to various influential figures, Louis Armstrong is the figure that stands out most prominently—forming innovative techniques that would still be followed decades later. He recorded groundbreaking records and was able to demonstrate that solo improvisation was just as fascinating as collective improvisation. Armstrong contributed to jazz in ways that set templatesRead MoreImportance of Louis Armstrong1568 Words   |  7 PagesLouis Armstrong Louis Armstrong was the greatest of all Jazz musicians. Armstrong defined what it was to play Jazz. His amazing technical abilities, the joy and spontaneity, and amazingly quick, inventive musical mind still dominate Jazz to this day. Only Charlie Parker comes close to having as much influence on the history of Jazz as Louis Armstrong did. Like almost all early Jazz musicians, Louis was from New Orleans. He was from a very poor family and was sent to reform school when he was twelveRead MoreLouis Armstrong And Jazz Age1128 Words   |  5 Pagesknown as the Jazz Age, Francis Scott Fitzgerald said â€Å"it was an age of miracles, it was an age of art, it was an age of excess, and it was an age of satire. Music also plays a big role in The Great Gatsby. One singer that was popular in the 1920s was Louis Armstrong he was known as the King of Jazz. Louis Armstrong was born on August 4, 1901 in New Orleans, Louisiana. Armstrong was born and raised in New Orleans he was the son of a prostitute and an absent father. Louis Armstrong grew up withRead MoreLouis Armstrong : The Influential Shapers Of Jazz Music1311 Words   |  6 PagesLouis Armstrong is one of the influential shapers of Jazz music. Armstrong had an ability to master both the instrumental and vocal aspects of older Jazz, and hence revolutionized contemporary jazz. Armstrong’s ability changed his position in the band. He quickly became the centerpiece of a performance, while other performers became more of a background due to his incomparable talent in both vocals and the cornet. This helped emphasize his unique style of performance of contemporary jazz. Armstrong’sRead MoreLouis Armstrong : An Era Of Fast Beat And Improvised Style1121 Words   |  5 PagesThe 1920s, also known as the Jazz Age, was an era of fast beat and improvised style. Jazz was one of the many things which helped to symbolize the decade’s spirit of freedom (Digital History). The roots of Jazz music go back as far as slavery in the 1600s. As Africans were taken from their homes and forced to come to North America, they were able to keep many of their traditions, one including music (January, Brendan, and Francois Roca). Through the years, African music styles combined with EuropeanRead MoreLouis Armstrong and His Music Essay1366 Words   |  6 PagesLouis Armstrong and His Music â€Å"The essence of jazz- making something new out of something old, making something personal out of something shared- has no finer exemplar than Armstrong.† (Hasse par. 3) During the 1920’s a young African American man, otherwise known as Louis Armstrong, helped create and represent a new twist on popular music. This music that became so famous and well loved today is also referred to as jazz. Louis Armstrong had a very successful jazz career performing and composingRead MoreA Survey Of Jazz : Louis Armstrong1056 Words   |  5 PagesRicky Vong 10/7/14 Music 1236 Survey of Jazz Louis Armstrong From its inception, Jazz has applied both innovative approaches in different degrees and boundless configuration. And has continually amplified, progress, and modify music through various distinctive episodes of growth. So, an all-encompassing denotation of jazz is likely vain. Additionally, jazz as a music whose prime attribute was â€Å"improvisation,† for example, revealed to be too regulated and chiefly false. Meanwhile composition

Individualism vs Conformity Free Essays

Individualism vs. Conformity The lives of human beings are centered around the thin blue line that separates conformity and individuality. Many times one is confused and rushed, and this line is drawn too short or too long, thus being too much of a conformist or an individual. We will write a custom essay sample on Individualism vs Conformity or any similar topic only for you Order Now The â€Å"individual,† in the American conception, is an independent and inventive agent, relatively autonomous and morally responsible to him or herself. A widespread of specific propositions concerning â€Å"human nature† was derived from this ethnocentric premise. While these cultural propositions are still maintained, at least on the ideal level, in reality a considerable degree of dependency and conformity has developed. Conformity is, in a sense, the remedy for isolation. In the opinion of many Americans, this trend threatens standards of individualism by personal property and product, decisions amongst American youth, and conformity as a whole. First and foremost since the beginning of time, men and women were ideally allowed to voice disagreement with the decisions and practices of the authorities, they were expected to choose the occupation of their preference and be self-supporting, and encouraged to follow their own convictions and beliefs. A number of regulations have been introduced, presumably guaranteeing security and consistency of economic well-being for all Americans; these include, for example, Social Security, Medicare, and other similar measures. However, claims are made that freedom is no longer clearly tied to a social system of private property and passive government. Aside from human property there is human production. In the industrial realm, modern technology and its efficiency have resulted in establishing norms and standards for production as well as consumption. Efficiency and expediency has always been of fascination to outside observers. In the course of this growing industrial efficiency and expediency, individualistic and creative participation in the production process has become greatly reduced for the vast majority of employees. There is even a question whether the product itself meets standards of individuality and uniqueness, since it has been mass-produced and is designed to suit the tastes of thousands of people. Secondly, American youth, on one hand, are brought up in the knowledge of American history, which includes many well-known and glorified examples of individualism and are encouraged to practice this â€Å"truly American† trait. On the other hand, however, American youth are constantly challenged to conform to national and patriotic standards requiring high degrees of conformity to majority opinion. There is a widespread public opinion which perceives an expression of independent individual thinking and believing but as subversive and â€Å"un-American† conduct. One is inclined to conclude that the original individualism is now at war with a strong emphasis on conformity. It appears then that there is a serious discrepancy between the American ideal of â€Å"rugged individualism† and its actual implementation. A teenager has to learn carefully that this blueprint for American individualism is not generalizable and that there are definite areas of limitations and prohibitions. The fact of non-generalizability destroys the simplicity and predictability of always responding in identical or similar ways, thereby complicating the learning process and rendering the behavioral blueprint. Conformity is some sort of a psychological shelter. If one does not know what to do and are scared, it is natural to follow the steps of others so that eventually one can find a group to take shelter in. Conformity is essential to life. Humans, being complex animals, live in a society that functions as a whole. If there is a mistake, the entire system may crumble. So, they are obligated to pay taxes and respect the law so that they can stay together as a whole. Conformity is perfectly natural. Everyone naturally wants to belong to something bigger. They naturally want to be accepted by others. However, in modern terms this acceptance can only be obtained by going further than natural conformity and stepping into popular conformity. At that certain stage Americans tend to follow the same trends in style and personal taste, whether it is music, movies, or even morals. In conclusion, individuality, like conformity, is essential to life even though modern society may not appreciate its value. At one point Americans want to be different from all the rest in one way or another. So one might dress a bit differently and choose to do things that intrigue one another. And, for once, individuals might form our opinions based on what they really feel. However, sooner or later Americans are forced to curb their spontaneous desires so that society does not label everyone as eccentric or weird. Modern life is confusing, so sometimes the vision is blurred and the choices, made in the midst of confusion, may force people in extreme directions of either conformity or individuality. Many Americans may follow everyone in everything they do, or may so much of an individual that they become somewhat of a hermit. Yet the trends that threaten standards of individualism by personal property and product, decisions amongst American youth, and conformity as a whole may show a sign of weakness. However, conformity may dominate the lives of Americans, but there is always the chance to make a mark, to become more of an individual than a clone. How to cite Individualism vs Conformity, Essay examples

The Orangutan Foundation

Question: Describe the STP plan and the literature for finding the scope of Orang-utan Foundation in Australian tourism market. Answer: Introduction This report is basically for finding the market segmentation of the Orang-utan Foundation in Australian tourism market. It will discuss about the Orang-utan Foundation, Literature review related to the market segmentation of the Orang-utan Foundation. The STP plan of the Orang-utan foundation will help in developing its market strategy and plan. STP plan includes the Segmentation, Targeting and Positioning of the organisation. The Orang-utan Foundation The Orang-utan foundation is a non- profit organisation, founded in 1986. It was established by DR. Birute Mary Galdikas (About Orangutanm 2014). This foundation works for saving and conserving the wild Orang-utans. This also habitats the rainforest related to Orang-utan. The Orang-utan foundation also provides its services for researching on orang-utans and forests. One of the major work of this foundation is also to provide education in local and both international. This organisation generates the knowledge and awareness concerned to the Orang-utans. Orang-utan Foundation is committed for the welfare of Orang-utan worldwide. It is present in all over the world. It also runs an Orang-utan Care Centre and Quarantine facility. This facility is basically provided in the Dayak village of Indonesia. This facility provides the employment opportunity for more than 200 local Indonesian people. Orang-utan also runs an adult male Orang-utan zoo named Rusti in New Jersey and Honolulu zoo in Hawaii. It also operates a research centre Camp Leakey. This research centre researches on the Orang-utans in Tanjung Putting National Park. (Orangutan, 2014) The mission of Orang-utan Foundation is dedicated towards the Orang-utans. It aims to provide help in saving the populations of Orang-utans worldwide. This mission includes the protection of Orang-utan habitat, release and rehabilitation of wild born Orang-utans. Orang-utan Foundation also missions to educate people in Indonesia, Malaysia, Lithuania, UK, Australia and United States. Literature review According to the report of Helen Buckland, Palm oil is threatening the apes. Thus, in the UK, according to the statistics, palm oil can be found in only 10% of the supermarkets present in the UK (Helen, 2012). There are various problems that are being faced by the Orang-utans worldwide. Thus, Orang-utan foundation works for the Orang-utan. According to a report of Orang-utan Foundation, Orang-utan killing is dirty big secret of palm oil and pulp and paper concession world. (Orang-utan foundation, 2012, P.3) This type of facts and figures about the Orang-utans are found by the Orang-utan Foundation. Camp Rendelle, a program by Orang-utan Foundation is dedicated to find and research these types of facts for preserving and conserving the Orang-utans worldwide. There are also various other organizations which work in this field. According to a research report and film by IMAX, they research about the Orang-utans and find the facts like the life span of Orang-utan, which is around 60 years and they generally like to live alone (IMAX, 2011). If we talk about the Orang-utan Foundation, it started with a clear motive of saving and caring about the Orang-utan of world. The population of the orang-utans are decreasing day by day due to various factors. Currently, the reason of the decrease in the number of orang-utans is not known. Orang-utan foundation is working and researching on the various factors which are becoming the reason of decrease in the population of orang-utans worldwide. According to Newsome Wildlife, tourism is, when people like to see wildlife. (Newsome, 2005). Wildlife is actually life of animals, environment in which they live, and other factors related to the life of animals. There is a very wide market of wildlife tourism in Australia. A research was done by CRC tourism, wherein, the interview of 1356 people were performed out of which, nearly 440 people had visited a wildlife place. This was just a substantial proportion, in reality, 71.1% of the Australian people like to visit Wildlife (Fredline, 2007). According to a report, currently, there are nearly 600 operators of ecotourism in Australia. Nearly 85% of these operations only employ 20 people. Ecotourism in Australia is increasing significantly every year (Active Tourism, 2012). Wild life in Australia is very well known. In terms of Orang-utan, various projects are running in Australia for saving the Orang-utans. One of the famous programmes that are running for preserving the Orang-utan is, Adopt an Orang-utan. The philosophy behind this programme is that by adopting an orang-utan will teach them about their self care and survival. In this project, a motherless Orang-utan is being cared by a team of programme which helps these orang-utans to learn how they can care themselves and how they can survive in this world which is full of hunters (The Orang-utan Project, 2014). Thus, this clearly indicates that the people of Australia love the wildlife. They love to preserve and care for the wild life animals. According to the report published by the tourism corporation of Australia, the tourism in Australia is growing every year and the tourism management of Australia is aiming to increase the tourists every year. The report is basically from 2009 to 2020 (Tourism Orangutan, 2013). It clearly shows the data for 2009 to 2013 and after that the estimated data are published by the Tourism of Australia. By observing the estimated and the real data of the year 2014 it can be said clearly that Australian Tourism has worked well and accomplished its goal. In terms of wild life tourism, the Australian tourism is also running various programmes which increases the wild life tourism in Australia (Tourism Orangutan, 2014). The Orang-utan foundation has great scope in Australia for wild life tourism as the people of Australia extremely like the wild life. As the Australian tourism is also working towards increasing the wild life, tourism in Australia will help the Orang-utan foundation to grow in Australia. The Orang-utan foundation is also running various programmes to save the wild life. This will also create the feeling and interest of Australian people towards the wild life (Cosen Gray, 2012). STP Plan for Australian Tourism market The plan of The Orang-utan Foundation includes various strategies and programmes for Australian Tourism market. Australian people are very fond of the wild life animals. Thus, there is a high scope of The Orang-utan foundation in Australian Tourism market. There is a great revolution in the people of Australia towards the wild life animals. The revolution programmes in Australia towards the wild life animals is also generating the interest of people towards the wildlife tourism in Australia. The STP plan of Orang-utan Foundation is as follows. Segmentation: The market for wild life tourism can be divided into two parts, personal market and organisational market. Personal market, as the name indicates, it is when people personally plan to visit wildlife places. In organisational segmentation, any organisations makes a programme or event for the people. Thus, these market segments can be divided. The personal segmentation can also be divided into two parts, one is an individual and other can be group or family. If we consider the individual people, people alone visit some places only when they want to feel something or want to spend some time with themselves. Thus, the wildlife places can help the people in accomplishing this objective. If we talk about the group or family tour, then the main aim of the people is to enjoy and gain refreshment. Wild life tour can become a tour for great adventures and enjoyment. Now, if we talk about the organizational segmentation then main type of organization which will take the interest in this type of visit will be School and colleges i.e. educational organizations, Orphanages, Old age homes and various other social organizations. The purpose of this organization can also be divided into two parts, enjoyment and knowledge. Thus, the market can be segmented into personal and organizational segments. Targeted Market If we talk about the wild life places then these places are appropriate for the people of all age groups, but mainly the children of age group 5 to 15 enjoy mostly in these places. Some working people also come to these types of places for getting relaxed and for refreshment (Money Control, 2014). These types of places can be a great spot for picnics and for spending weekends. The college students, mainly of the age group of 16 to 25, come at these types of places for creating their documentaries on animals and wild life. Old age people can also come here for getting peace and divinity. Thus, in terms of age groups, these types of places targets the people of all age groups but mostly it will target the children of age group 5 to 15 years. In terms of organizations, it will target the schools, orphanages, old age homes and college. Schools and colleges can organise their tours for two purposes, one is for picnic and second is for knowledge and educational purposes. Orphanages and Old age homes can also organise their tours for the enjoyment purpose. Positioning There are various wild life organizations and places in Australia. There is a lot of competition in Australian market for wild life tourism but as The Orang-utan Foundation is a non-profit organization, it doesnt consider the competition so much. The Orang-utan organization specially cares only about the Orang-utans. It only provides its services in saving and preserving the Orang-utans. Thus, this only considers the market for Orang-utans specifically. When considering Orang-utans, it doesnt compromise. The main attraction of the Orang-utan Foundation is research and study on the Orang-utans. This will help the people in gaining various types of knowledge about the Orang-utans. Thus, by considering the overall factors it can be said that if we consider the overall wildlife tourism market then it may be back in the position but if we consider only about Orang-utans then Orang-utan Foundation can be considered on the top rank (Orangutan Foundation, 2014). 4P of Orang-utan Foundation The 4Ps of the orang-utan foundations are as follows: People There are many people engaged in the 4P foundation. These people can be the visitors of different age groups and organizations and the employees associated with the Orang-utan Foundation. The employees who should be considered more will be the Marketing manager, employees under the marketing manager, People who will attend the guests and other management employees. Thus, there are various people associated in the process of Orang-utan foundation (Orang-utan, 2012). Place Of course the place that we are considering is Australia. Moreover, if we talk about the place, the place required for this should be outside the city. Only then it can provide relaxation to the visitors. The other requirement of the place should be according to the Orang-utans so that they can live peacefully. It is necessary to consider this to make them feel calm otherwise it may be very difficult to handle them (Sharma, 2014). Price If we consider the price, as Orang-utan Foundation is a non-profit organization, it does not consider the pricing so much but for running any organization, fund is a very important part (Orang-utan Foundation, 2014). Major fund for the organization comes from the donation. People of Australia can afford middle range of ticket prices for this. Thus, the prices of tickets should neither be too high nor too low. Promotion For promotion, the Orang-utan Foundation should use the online marketing, the other ways of promotion will be the newspaper advertisement and the banners (Kotler, 2010). Conclusion The Orang-utan Foundation is basically a non-profit organization of Indonesia working worldwide. This organization can be said to be a social organization, basically working for the care and preservation of the Orang-utans. The population of the Orang-utans are decreasing continuously worldwide due to various reasons. Orang-utan foundation is researching the reason and solution to these problems (World Animal Foundation, 2014). If we talk about the Australian wild life tourism then there is a great scope in Australia for wild life tourism. People of Australia like to visit at these types places for many reasons. The main reason behind this is the various programmes being run by the Australian Tourism Corporation (Jakarta, 2014). This is creating the feeling and interest of people towards the Wild life tourism. The market of Australia can be segmented in two parts for Orang-utan Foundation, one segment can be personal and organisational but the children of age group 5 to 15 will be most interested for wild life tourism. Thus, the Orang-utan Foundation has a great scope in Australian tourism market. References Charting Impact (2013). Orang-utan Foundation International. Orang-utan Foundation (2014). About Orang-utan Foundation. Marshall, Andrew J. (2005). Orang-utan population biology, life history and conservation. Buckland, Helen (2012). The oil for ape scandal- How palm oil is threatening the Orang-utan. Orang-utan Foundation (2012). Orang-utan Foundation International- 2011 Annual Report. IMAX (2011). Born to be loved, Born to be free. Fredline, Liz (2007). An analysis of the domestic wildlife tourism Market in Australia. Sustainable Tourism(2014). Wildlife Tourism, Challenges, oportunites and managing the future. Newsome, D. (2005). Enhancing the avitourism potential of the Boondals wetlands, Queensland Western Australian Section, STCRC Industry Forum, 1st ed. Perth: Queensland Publishing house. Active- Tourism (2011). Ecotourism Statistical Fact Sheet. The Orang-utan Project(2014). 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